London & Partners, the mayor’s promotional organization for the capital, launched the first phase of a new visitor campaign ‘London, Now See It for Yourself’ in October, which aimed to capitalize on the success of summer 2012 by converting avid viewers into visitors.
The face of the campaign, Rufus the Corgi, has helped visitors to explore a specially designed digital map and microsite on the new and improved site. Designed and beautifully hand drawn by artist Jenni Sparks, the map for London shows key attractions across the capital and a gives a guide to what’s new for 2013, as well as highlighting some of the city’s hidden gems.
Today, the second phase of the campaign launched with the first of six themed competitions, with the social media hound tweeting clues , which will lead people from all over the world to where Rufus is hiding in the map that week. Interested travelers can find Rufus in the beautifully created map on and enter to win a magical trip to London on six themes, every week for six weeks – Romantic London, Foodie London, Active London, Royal London, Film London and Fashion London.
Prizes include dinner at Brown’s, afternoon tea at The Sanderson, tickets to attractions, top London shows, like the Bodyguard, a gift card for famous shopping districts and shops like Liberty’s as well as experiences at Westfield and much more.
The Mayor of London Boris Johnson said: “The 2012 Games gave London a golden opportunity to show the world why it is the best big city on the planet. Billions of people across the globe watched as we staged the greatest show on earth and now is the time to turn those viewers into visitors. This tourism campaign highlights the fantastic things that our city has to offer, helping to capitalise on the huge momentum from this summer and deliver my goal of ensuring a lasting economic legacy for Londoners.”
Follow Rufus on his adventures through London at
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