Marriott Hotels has come up with a clever way to advertise one of their hotels without traditional advertising. Marriott hired writer and director John Gray to create a short film (24 minutes), entitled , centered around their Marriott Champs Elysees. The goal of the short film is to remind business travelers that travel should inspire and delight and that anything is possible.
In the film, the main character, Ethan (played by Tyler Ritter), is an American business traveler in Paris to speak at an innovation and technology conference at the Marriott Champs Elysees. Ethan spends his time preparing for his speech until his laptop mysteriously goes missing, thanks to Margaux (played by Margot Luciarte). Margaux is a beautiful young Parisian woman who wants to pull Ethan out of his work-only mindset and into her brilliant world of wonder and adventure. Through magical realism, Margaux captures Ethan’s imagination with a string of clues, showing him the beauty of the city through her eyes.
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