Marriott to Buy Starwood Hotels to Create the World’s Largest Hotel Company

Marriott

I woke up this morning to the news that Marriott is going to buy Starwood Hotels for $12.2 billion. In doing so, Marriott will create the world’s largest hotel company. Although everyone knew Starwood was looking to sell and there were rumors that a Chinese company or Hyatt Hotels were going to buy them, I don’t think anyone knew Marriott was going to swoop in and acquire Starwood.

From everything I’ve read (stories below), this deal makes perfect business sense as Marriott has so many limited service properties which is something Starwood lacked. What Starwood has are luxury lifestyle brands, which the millennial travelers adore. Most travelers agree that Starwood has one of the best rewards program on the market and Marriott’s is just so-so.

The good news is that the deal isn’t supposed to close until mid-2016 so there’s no need to panic. There’s plenty of time to figure out what we should do with our SPG points and we can only hope that we won’t have to do anything as there’s a slight chance Marriott would run these rewards programs separately.

Marriott:
CNBC:
Skift:
Gary Leff:
One Mile at a Time:
The Points Guy:

 

Hundredbacklinks

The comments on this page are not provided, reviewed, or otherwise approved by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.

Marriott to Buy Starwood Hotels to Create the World’s Largest Hotel Company
5 (100%) 1 vote

About the Author

Hundredbacklinks
I used to be afraid to fly and at times even leave the house! I conquered my fear (long story) and now I travel to 20+ countries a year sharing my firsthand knowledge, tips and deals with friends, family and readers. Please sign up to our free newsletters and tell your friends!

Leave a comment