This week at the PowWow conference BrandUSA revealed America’s first ever television commercial to lure international visitors. It features songwriter Rosanne Cash, daughter of American music legend Johnny Cash, and musicians from around the world. The 1-minute video showcases 15 states — from the French Quarter in New Orleans to a Redwood Preserve in California. Finally America is encouraging foreign visitors to explore all of the amazing travel possibilities this country has to offer. And as the video states at the end… “Discover this land, like never before”. FYI: You can also download the original song “Land of Dreams” for free at
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